In today’s digital era, social media has become essential to our daily routines. Many different social media platforms play a significant role in our lives, but the one that stands out the most is Instagram. People use this channel to learn new things, update followers about their lives, keep updated on the latest trends, make purchases, etc. And it is no secret that you can use Instagram to enhance your business marketing strategy. This platform is not only good for uploading selfies, but you can also expand your business, increase your sales, and captivate a unique audience through it. But to achieve any of that, more than publishing aesthetic content will be required; you must first craft the Instagram algorithm. 

In today’s article, the experts in web design in Chicago and digital updates at Alpha Efficiency provided us with interesting facts about Instagram’s algorithm. We will delve into the inner workings of the Instagram algorithm and how you can use it to your benefit to enhance your business and grow your profits.

The power of personalization: What is the Instagram algorithm?

The Instagram algorithm is at the core of the platform’s personalization efforts. It aims to show users the content that is most relevant to them, and it does so by considering a myriad of factors. The key goals are to keep users engaged and ensure they are exposed to content they find valuable and exciting.

The shift to a more complex algorithm

Recently, Instagram introduced a more complex algorithm that analyzes user behavior and other factors to determine what content to display to keep users captivated. Here’s how it works:

  1. User Engagement: The algorithm looks at your interactions with content. If you consistently engage with posts from a specific account, the algorithm will prioritize showing you more content from that account.
  2. Post recency: While the feed is no longer purely chronological, the algorithm still considers how recent a post is. Fresher content is generally given higher priority.
  3. Content type: Instagram categorizes content into different types, such as photos, videos, reels, and stories. The algorithm may prioritize the type of content you engage with most.
  4. User history: It considers your past behavior, such as the accounts you follow, the content you like, and the hashtags you interact with.
  5. Time spent: The time you spend on the platform matters. The more time you invest, the more Instagram aims to keep you engaged by showing you relevant content.
  6. Relationships: The algorithm recognizes your relationships with other users. If you often exchange likes, comments, and messages, it will give you priority over their content.
  7. Hashtags and locations: If you regularly engage with content tagged with specific hashtags or from certain locations, Instagram will consider this in your feed.
  8. Explore Page: Your interactions with the content on the Explore page also influence what appears in your main feed.

How Instagram ranks stories

One of the most convenient things about stories is that the minute you upload them, they will appear first in the person’s feed, meaning the temptation to watch them is profound. However, Instagram tends to show its users the content of their “closest friends” first. For you to have priority in your followers’ feed, you need to increase the engagement you have with your audience. 

How Instagram ranks the explore page

Instagram’s Explore Page is a feature designed to help users discover new content and accounts tailored to their interests. The algorithm takes into account factors such as user engagement, content type, and related hashtags and locations to show the person what interests them the most. You can increase your chances of appearing there by posting more often, increasing engagement with your audience, and posting videos that call to interaction – comments, likes, and shares.

How Instagram ranks reels

The Instagram Reels algorithm works similarly to the Explore page. Reels are short video clips on the platform; whether a person or a brand makes them, their concept is to express an idea or entertainingly captivate the user. To make your business reels go viral, try mixing your creativity with a good thought strategy and enhancing engagement.

5 ways to use Instagram’s algorithm in your favor

  1. Post more often: Regular and consistent posting helps keep your audience engaged. You can use Instagram insights or other analytic tools to learn when your audience is most active and schedule your posts accordingly.
  2. Post more videos: People and Instagram love videos! There’s nothing more attractive than a brand account that uploads videos and keeps the users engaged.
  3. High-quality visuals: Instagram is a visual platform, so invest in creating high-quality images and videos. Use captivating visuals that reflect your brand and grab the attention of your target audience.
  4. Use hashtags well: Hashtags help your content reach a wider audience. We highly recommend you utilize the relevant hashtags in your niche to increase discoverability.
  5. Stimulate Engagement: Craft your captions in a way that encourages users to engage with your content. You can do this by asking questions, running contests, games with gifts, and creating polls in your stories.

In conclusion

Instagram’s algorithm is a complex and dynamic system that plays a pivotal role in shaping our experience on the platform. By analyzing user behavior and their interests, it shows the right users your content and your business. Understanding how the algorithm works can help business owners improve their marketing skills and create captivating content techniques and strategies to expand their audience and increase their profits.