When it comes to creating promotional products, most brands rarely produce niche items tailored to a specific target audience. However, promotional conference bags are a better gift for people attending a seminar or official meeting than items like branded hats, pens, or mugs.
Your goal is to create a high-quality bag that will be used for years after the event is over. So, what separates a great bag from a regular one? The answer lies in design, functionality, and brand relevance.
Below, we highlight the top factors you must consider when designing promotional conference bags that will leave a lasting impression.
Use the Best Fabric for Promotional Conference Bags
The fabric you choose to use speaks a lot about your brand. A flimsy material will send out a bad message about your business. It will also mean that the bags probably won’t last long or that they might end up in a dustbin.
Canvas, recycled fabric, and leather are great options. However, if you are short on cash, you can still make high-quality promotional conference bags using polyester or nylon. The good things about the two are that they are lightweight and water-resistant and go well with casual events.
Focus More on Practicality
Practicality should be your number one priority when designing promotional conference bags. Attendees spend most of their time visiting various stands, networking, and collecting useful materials. The last thing they want is a bag that makes their life more complex.
Quality promotional conference bags from RocketBags feature a lightweight but sturdy design. They also have padded straps for extra comfort and enough room without feeling bulky. In addition, putting items in the bag and accessing them are easy.
Compartments for Easy Organisation
A conference bag that is just one massive pocket will make it hard for attendees to organise their stuff. You have to think of unique ways to add space while still making the bag look compact and easy to carry.
Add multiple compartments for easy storage and access to items. You can include a padded pocket that can hold a small laptop or iPad. This will work well for most professionals, who want to carry their devices everywhere they go.
Add small pockets where stationery and other items like keys or cards can be stored. Also, consider a side pocket that can carry a small umbrella or water bottle.
Blend the Design with Your Brand’s Identity
Promotional conference bags aren’t just giveaways; they are a platform to market and promote your business. Blending the design with your brand’s identity will make the bags stand out, giving your company more visibility.
Use colours and fonts that match your brand’s identity. Next, think of unique artwork that you can add for a more visually appealing design. The goal is to make a bag that attendees will be proud to carry around even after the event.
Final Takeaway
The best promotional conference bags blend functionality with quality and branding. It is not just about providing attendees with something they can use to hold pamphlets from the conference but also a promotional bag that they will use years after the event.
