If you’re trying to launch a product that you’ve invested thousands, if not millions, of dollars into, and the future of your business depends on how well it performs, then the best way to kick things off with some momentum is to create a launch event. However, these events are notoriously difficult to organize and put together, relying on a ton of insider knowledge and experience to create an event worth attending and remembering.
Pre-event planning
The first thing to make sure of when you’re trying to hold the best product launch that you possibly can is that you’re always keeping your target audience in mind, and taking steps to ensure your event is suited for and appeals to them. This can be accomplished by researching your audience and usual customer base and what they prefer, including everything from the music you’re going with to the presenters and entertainment at the product launch. If you have the revenue and the growth to justify it, hold focus groups to find out what your customers are looking forward to in your next product since, with this information, you’ll be able to tailor your next product and its launch party to maximize success.
Using key performance indicators
Key performance indicators, or KPIs, are a range of numbers or indicators that you can use to figure out how your business is performing or how much you’re growing. These can range from the revenue you generate to the number of preorders or sales your product has accrued, and when applied to the launch party you’re trying to put together, these indicators become much more powerful. If you want a foolproof way to check the popularity and success of the product you’re launching, you should pick a few relevant KPIs, like the revenue your product has already generated or the number of posts it’s getting on social media, all of which paint a strong picture after the event.
Creating the perfect booth
The next step in the plan to create the perfect launch event is to make a great booth, especially since if you want a great trade show booth, 20×20 displays are a must. There are many core components of the right booth and display beyond just size since you need a color profile that is vibrant and appeals to a ton of people, but if you’re able to customize your booth the right way and, most importantly, retain your brand identity while differentiating yourself from your competitors using the design of your booth, you’ll set yourself on the path to success.
Event promotion
No matter how good your product’s launch party is, it won’t truly pick up steam unless you’re able to promote and market it to your audience before it ever takes place. If you have the money for it, a complete marketing budget consisting of ads plastered all over billboards, on social media sites, and even in TV spots will ensure there’s more hype than ever for your launch party. There are ways to market your event even if you’re not prepared to spend millions, however, since you can paste local flyers and promote your event on your own social media accounts for free.
Review products
There are always critics, reviewers, and influencers that are popular in a given space, whether that’s tech, food, travel, or everything in between. You’ll need to figure out the niche your product resides in and find the most popular public figures occupying that niche because, once you have, you’ll be able to send review samples their way. These review samples increase goodwill with any given community because of the increased transparency on your end, and it’ll increase the excitement for your product before it’s officially on sale, too, if the reviews are good enough.
Conclusion
If you’re trying to sell a new product, especially if it’s in a crowded marketplace, the first thing you’ll need is hype and momentum, and a perfect product launch is the key to achieving that. However, product launches can be tough to put together efficiently, but if you use the insider information included in this article, you’ll be able to create the perfect event for your new product and watch as it flies off the shelves.
