Tiktok is, without a doubt, the most effective platform for businesses to develop a devoted and engaged audience, with over 1.2 billion active monthly users and an estimated increase to 1.5 billion by 2022. On TikTok, grabbing and holding your fans’ attention is challenging. It takes more than just adhering to current trends and hoping your video becomes popular.

Although there isn’t a surefire formula for TikTok marketing success, these growth hacks will help you draw in your target demographic and increase engagement on the platform.

What Is The Tiktok Engagement Rate, And How Is It Determined?

Let’s first examine the numerous growth tactics to increase your engagement before learning more about TikTok’s engagement rate. An important social media metric is the engagement rate (ER), which lets you gauge how well your material performs and how involved your audience is. The better, the higher the ER. Here is the algorithm for calculating the engagement rate for TikTok.

TikTok Engagement Rate is calculated as [(Total Likes + Comments + Shares) / Total Views]. * 100

Tiktok Engagement Rate-Boosting Strategies

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Marketers continuously seek ways to differentiate their films and increase interaction as TikTok’s popularity grows. It’s understandable why 52% of marketers use TikTok as a component of their marketing strategy and intend to raise their spending on the platform through 2023 and beyond.

However, you must do more than create videos based on trends to increase engagement and grab your audience’s attention. Let’s look at some tested growth hacks to grab interest and boost your audience’s engagement.

Obtain ideas from leading brand pages

Without question, TikTok is one of the best platforms for expanding your business. Several successful companies are already dominating TikTok by producing engaging content, which enables them to reach a wider audience and forge closer bonds with their followers.

While some businesses use TikTok to promote their goods in a lighthearted and inventive way, others utilise it to share their brand’s narrative and forge deeper connections with their audience. It’s crucial to draw inspiration from popular businesses and understand how to market on TikTok if you want to expand your brand by creating a more exciting audience for TikTok.

Making use of user-generated content

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TikTok users may express their creativity and have fun with the site by creating user-generated content, an excellent way to promote engagement.

User-generated content might include challenges, movies about your goods and services, and hashtags that drive others to participate and produce more. Furthermore, you may encourage users to use the Duet and Stitch functions of the app to combine your material with other users to produce original new content.

UGC helps you interact with your target audience, raises brand awareness, and encourages more sales. In a Stackla survey, 80% of participants said that they trusted user-generated content more and that it impacted their purchasing decisions.

Invest in TikTok advertisements

TikTok commercials are great for reaching new audiences, enhancing engagement, and increasing sales because they are brief, attention-grabbing, and creative. One of the most active user bases, TikTok touts 15% higher interaction rates than other platforms. As a result, TikTok advertising gives businesses a fantastic chance to connect with a loyal following. In addition, the fact that 72% of TikTokers believe the platform’s advertising to be inspirational shows that businesses intentionally customise their adverts to appeal to platform users.

Here are some ideas for making captivating TikTok advertising that appeal to more people:

  • Determine your market segment
  • Start with a compelling lead or powerful image.
  • Keep your adverts brief and to the point.
  • benefit from viral trends
  • Use contemporary music
  • Making use of user-generated content
  • Buy tiktok views for more reach

Look for popular hashtags and trends (or create your own)

The power TikTok gives its users to generate and use trending hashtags and trends sets it apart from other apps. A trend on TikTok that gains popularity could potentially reach a vast audience. By monitoring TikTok trends and hashtags, the analytics tool for the app can help you gain more followers and enhance your TikTok engagement rate.

Doing this lets you ensure your material is current and pertinent and takes advantage of the hottest trends. That can entail making films with well-known TikTok challenges or including music and popular hashtags in their writing.

Storytelling should be incorporated into marketing plans

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It’s no secret that companies that produce genuine content for TikTok succeed the most. However, what elevates content performance is captivating storytelling. Making narrative forms that are easy to use on a large scale will also save time and money.

Additionally, you can inspire your audience to produce content that uses straightforward storytelling to address current issues and trends; this could dramatically increase your engagement rate.

Don’t forget to provide your TikTok videos with clear descriptions

You may adequately describe your video using the video description and hashtags, increasing your video’s visibility and interaction rate on TikTok. A fresh updateThe character limit for TikTok’s video descriptions has doubled from 300 to 2,200 (as first noted by social media expert Matt Navarra). This gives you more room to experiment and provide context for your movie.

TikTok advises users to write longer descriptions to increase the searchability of their material and the likelihood that it will show up on other users’ “For You” pages. Additionally, using their language in the video descriptions can help capture their interest, motivate them to interact with your material, and establish a closer connection with them.

Create a successful hashtag strategy

If you can’t get high-quality content in front of the correct audience, all your efforts will be in nothing. A robust hashtag approach can broaden the audience for your content, reveal your rivals, and even inspire TikTok marketing ideas.

By categorising your material with hashtags, you may make it simpler for viewers to find it and help the TikTok algorithm show it to the relevant people.
Guidelines for the use of hashtags on Tiktok

  • Use specific hashtags to connect with your target market.
  • Utilise a combination of trending and specialised hashtags to reach more people.
  • Use no more than three to four hashtags for each post.
  • Use popular hashtags and don’t be afraid of hashtag challenges, but make sure your hashtags are appropriate for your content.

Utilise the live broadcast on TikTok

With TikTok live streaming, you can communicate with users immediately and establish a closer relationship. Going live can also help to generate leads, enhance conversions, and raise brand exposure. Consumers are predicted to spend $17.2 billion on social media applications this year, most of which goes to their favourite creators.
How to maximise live streaming on TikTok:

  • Select the ideal moment: Pick when people are most active in your audience.
  • Keep it brief: You should keep your live stream under 30 minutes.
  • Make a live stream plan: Even though you don’t need a script, organising your live stream beforehand can keep you focused.
  • In response to remarks: Participate in the chat with your audience by answering their remarks, inquiries, or requests.

Analytical tracking of engagement

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Being at the top of your game is crucial while TikTok expands to remain relevant. Understanding how your content is performing and which content resonates with your audience can help you develop a content plan to increase your TikTok engagement rate.

You may track TikTok engagement and evaluate your content’s effectiveness with an analytics tool. Metrics such as views, follower growth, comments, likes, and shares can be used to determine how engaged your brand is.

You may learn where your followers are from, what gender they are, and what days and times of the day they are most active by looking at the demographic information of your TikTok audience. Using this data, you can target and customise your content to ensure it resonates and reaches your audience.


These were a few of the tested growth hacks that, if used correctly, would raise your TikTok engagement rate and boost the number of people who follow you there. While all these growth tactics are fantastic, continuously posting high-quality content should always be your top priority. More engagement will eventually result from the calibre of your material and the value it provides to your community.

Last but not least, have fun and be inventive. The more creative and engaging your content is, the more probable users will discover your TikTok account.