A memorable vanity number immediately catches consumers’ attention and stays in their minds. A study shows that using vanity numbers in TV and radio ads resulted in more calls and sales than standard phone numbers.
Be sure to keep the following tips in mind when selecting a vanity number for your business:
Keep It Simple
Vanity numbers are a powerful tool to help elevate your brand with a memorable message. But when choosing a number, it’s essential to keep things simple and easy to remember.
The most recognizable vanity phone numbers start with a toll-free prefix like 800 or 888, but local options exist. With a toll-free number, callers don’t pay a fee when they call your business, but businesses do pay a small per-minute fee for each incoming call.
Choose a provider that offers the best selection of custom vanity numbers, and make sure to pick up a few backups in case your first choice isn’t available. You’ll also want to ensure your chosen number works with other business communications services, such as high-quality voicemail transcription and extended code SMS messaging. With these features, you can streamline the customer experience and optimize the efficiency of your contact center. Additionally, ensure compatibility with including letters in telephone numbers for a comprehensive communication solution.
Keep It Relevant
Vanity numbers can be used in various marketing campaigns to drive growth. You can place them in radio ads, TV commercials, and social media posts to create a cohesive brand message that’s easy for your customers to remember and share.
Some businesses even use their toll-free number as the centerpiece of their branding. This allows them to cater to people nationwide or locally, depending on their preference, and gives them a more established feel than an ordinary phone number.
Moreover, a memorable vanity phone number is vital to their business for professional in-home services like plumbers, electricians, landscapers, and roofers. Their clients can call them without incurring long-distance charges, which makes them stand out among competitors and helps build rapport with the customer while encouraging feedback. This is why many of these companies display their toll-free numbers on their receipts, so customers can easily connect with them and request further assistance.
Keep It Local
For businesses that provide services in the field, vanity numbers can be a great way to boost branding and increase recall. If a customer sees your number on the side of your truck or in a local newspaper, they’ll be able to instantly recognize that it’s a call to your business for help.
Choosing a vanity number with a local or area code can also help you build brand awareness by establishing a direct connection between your business and customers. This is especially important for home service professionals, who may need to be on-call for emergencies at a moment’s notice. They know they can reach you for fast, reliable assistance if they see a catchy number.
Consider a telecommunications provider offering various personalized options and flexible plans to ensure your number is available. Ensure that the number you choose aligns with your broader marketing strategy and have backup vanity number ideas ready to go if your first choice is taken.
Keep It Memorable
When you have a memorable vanity number, it becomes easier for your customers to recall and connect it with your brand. It also helps them quickly contact you rather than search online or use a different business number.
This makes vanity numbers ideal for businesses relying heavily on word-of-mouth marketing or encouraging customers to call them immediately. They can even be a great way to boost your brand’s national presence without sacrificing your local identity.
Remember to keep it simple and ensure your vanity number reflects your brand. It should spell out your brand name, explain what you do, or describe your target audience in an easy-to-remember numeric pattern. Ensure it is consistent with your messaging and branding, and update all your ad copies, including on social media, your website, and any other advertising campaigns.
