In today’s world, influencer marketing has become a traditional form of online marketing that is frequently mentioned by mainstream media. However, many people are still unfamiliar with what influencer marketing is and how it works. If you’re among those who are looking to learn more about influencer marketing, then you’ve come to the right place! We at BlueSmartmia are excited to offer you an opportunity to write for us on the topic of influencer marketing.
What is Influencer Marketing?
Influencer marketing is a type of online marketing where a brand partners with an influencer to promote their products or services. In some cases, influencer marketing partnerships are established to increase brand awareness.
For example, YouTube star PewDiePie teamed up with the makers of a horror film set in the French catacombs and created a series of videos in which he overcame challenges in the catacombs. This content was perfect for PewDiePie’s 111 million subscribers and received nearly twice as many views as the movie trailer.
But influencer marketing goes beyond just working with celebrities. It can be as simple as a 10-minute video series or a 30-second TV commercial, depending on the brand’s goals and objectives.
Influencer Marketing Statistics
Influencer marketing has grown significantly in recent years, with the industry reaching $13.8 billion in 2021. Businesses achieve an ROI of $5.78 for every $1 spent on influencer marketing. Since 2016, there has been a 465% increase in searches for the term “influencer marketing” on Google alone. 90% of respondents believe that influencer marketing is a real form of marketing. And 67% of brands use Instagram for influencer marketing. The market is constantly evolving, with 1,360 influencer marketing-oriented platforms and agencies entering the market in the last five years alone.
What Works in Influencer Marketing?
If you’re planning to incorporate influencer marketing into your marketing strategy, it’s important to be organized and develop a clear plan and budget. You should also spend time researching and deciding on your approach to finding influencers: whether you’ll find them organically, sign up to a platform, or work through an agency.
When it comes to working with influencers, it’s crucial to be patient and human. People want to talk to people, not businesses. So, developing a schedule that suits both parties is important. This may include a once-a-month, quarterly, or twice-yearly check-in or information sheet.
It’s also essential to integrate influencer marketing with your overall public relations program or product launch program. Send emails on behalf of key executives and arrange face-to-face meetings to build a strong relationship with the influencer.
How to Submit Your Articles
If you’re passionate about influencer marketing and have valuable insights to share, we’d love to hear from you! Please email your article to info@bluesmartmia.com. Your article should be at least 600 words and formatted with H1 and H2 headings to ensure readability. We look forward to reading your submissions!
